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      Adding Special Events and Recurring Events

      Have a special event like live music, trivia, or wine tasting? Utilizing the "Events" section of the SpotHopper platform is the best and easiest way to get the word out to the maximum number of customers... with just a couple of clicks!

      Contents:

      1. Adding Events
      2. Editing Existing Events
      3. Schedule Marketing For Your Events (with a click)

      Adding Events

      1. Navigate to the "Events" tab under "Menu & Content."
      2. Click "Add Custom Event" on the top left corner of the page

      3. Now you can create a brand new event!
        First, add a description, a time/date, and a photo. 

      4. Next, navigate to the drop-down menu below the "Event Time" section to select whether the event repeats, and if so, how frequently.

      5. If the event doesn't recur in one of the regular intervals listed in the dropdown, click "Custom" and set the frequency through this popup:

      6. If you have standard events that occur regularly, but on an ad hoc schedule, you can save that event to use again by clicking the "Save for Future Use" checkbox below the "Create Events" button.
      7. You can access your saved event templates through the "Load from Template" link, which will open a pop-up with all your saved templates:

        Screenshot 2022-08-16 174110

      Editing Existing Events

      1. Go to the "Events" tab under "Menu & Content."
      2. If you want to edit a "Custom Event," then find your event and click the edit pencil on the top right corner of the event.
      3. There, you can change the photo, change the description, change the date/time, and designate how many social media posts will be generated for this event.
      4. Some events are created from the "Campaigns & Promotions" tab of the platform. In this case, click 'Go to the promotions page to edit event' and that will navigate you to the promotions page to edit the individual event/promotion.



      Scheduling Social Media Posts and Emails to Promote Your Events

      1. After the event is created, you can easily schedule posts, emails, and texts by selecting the checkboxes below the event.

        Note: For recurring events, you can activate posts for the upcoming occurrence only or each occurrence of the event.



      2. You can set the frequency of the marketing emails you send by clicking the "Preview" box below the email icon. This will open a popup containing a preview of the email and the option to set when it will be sent.