Not sure how to promote that new Diners Choice Award or your new Chef? Creating a Custom Promotion through SpotHopper is the easiest way to get the word out to your customers!
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Contents:
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Note: Creating a Custom Promotion should be done for things that are not listed among the Standard Promotions that you can quickly pick on the platform from “Step 1” of the “Promotions/Announcements” tab
Custom Promotion examples include an ongoing fundraiser, Guest Chef appearance, an interior upgrade, Wine Tasting, closing early etc.
When it comes to Standard/Common Restaurant Promotions, simply select them from the existing list because it's much quicker than creating a custom promotion from scratch!
Guide: Creating a Custom Promotion
- To begin, navigate to "Campaigns & Promotions" under "Marketing" on your SpotHopper admin.
- Click the green "Create Custom Promotion/Announcement" button on the top right of the page.
- Here, you will find a blank template (see below) where you can create a promotion about anything you want, and on whatever marketing channel you want!
- Add the promotion name.
- Select where to direct customers (custom URL or a page on your website) when they click on the promotion from your website, email, socials, texting.
- When you want the promotion to be on your website and where...
- Schedule an email blast.
- Draft a text to your loyal customers!
- Set up your social media posts.
- Plus, once you click “save” the promotion details will collapse so you can preview the email, socials, or pop up you just created!
Note: When choosing a URL for the field “Call to Action/Direct Customers Towards:” you need to have an active ‘Website page’ (e.g., ‘Reservations Page”) on your website in order to direct customers there. Otherwise, your promotions will encourage customers to ‘call to inquire.’
Visual Guide: Custom Promotions Blank Template
Visual Guide: Custom Promotions Filled-In Template
