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Creating Food Posts for Facebook and Instagram

Easily promote your menu items on social media! Enable specific dishes so SpotHopper can create engaging, automatic posts that keep your restaurant top of mind.

Contents:

Selecting Menu Items for Social Media Posts

Setting the Post Frequency

How to Recognize Food Menu Posts

Selecting Menu Items for Social Media Posts

1. Navigate to the "Menu" page under "Menu & Content."

2.Find the menu item you want to promote, attach at least one photo, and click "Promote Item."

More attached images = more post variety. When only one image is available, the system will repeat it for every generated post of that menu item.

3. On the "Promote Menu Item,"   pop-up, check the FB and IG boxes if you want the platform to start generating Facebook and Instagram posts of the menu item.

4. Once checked, you should see the Facebook and Instagram icons below the menu item name.

Checking the Facebook and Instagram boxes doesn’t create posts instantly. Instead, it adds the menu item to the automatic posting rotation, allowing the platform to include it in future social media post generation.

Setting the Post Frequency

Now that your food items have been enabled for social media, you can set the post frequency.

1. Navigate to the "Instagram Posts" or "Facebook Posts" page under Marketing.

2. Click the "Post Frequency" button found in the upper right corner of the screen.

3. This will open a window where you can choose the Frequency of Menu Item Posts. If only a few menu items are selected for promotion, some of the frequency options may be unavailable to set.

Important: Menu item posts are automatically generated and scheduled by the platform on days with little or no social media activity. This ensures your restaurant stays top of mind and maintains a strong online presence.

If multiple posts are already scheduled for a given day, the automatic menu item post will be skipped to prevent overposting.

How to Recognize Food Menu Posts

Posts generated from your menu page are clearly marked for easy identification. Just check the label above the post; it should read "Created using settings & content on your Menu Page." 

To see all menu item posts generated at a given time:

  1. Go to your Instagram Posts or Facebook Posts page under Settings.

  2. Click the Filters button in the upper-right corner.

  3. Turn off all other sections, leaving only the Food category enabled.

This will display all of the already-generated automatic menu item posts.