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Specials: Creating, Editing & Promoting

Create, edit, and promote your restaurant's specials with SpotHopper. Display them on your website and reach more guests through social media, email, and text marketing.

Contents:

  1. Adding Specials
  2. Editing Specials
  3. Promoting Specials 
    Social Media
    Email
    Text

WATCH: Creating, Editing & Promoting Specials

 


Adding Specials

  1. Navigate to the "Specials" tab under "Menu & Content."

  2. Find the day of the week you’d like to add a special for, then enter the details/description in the box provided.

  3. Next, add the start and end time to specify when the special will be available. 

  4. If you’d like the special to appear on your website, make sure the Update Website box is checked.

  5. When you’re done, click Save — your updates will automatically appear on the Specials page on your website.

  6. Once your special is saved, add an image by clicking the camera placeholder box.


    If you've already enabled social media or email promotion, the image gallery will open automatically so you can choose or upload a photo.  You can choose an image from your SpotHopper gallery or upload a new one directly from your device.


    ⭐ If you're promoting your specials on social media or through email, upload multiple images so SpotHopper can create more varied content and avoid reusing the same images too often.

    To add more than one image:

    • Look for the numbers and arrows below the camera icon (for example, “< 1 2 >”).

    • Image 1 is your main photo.

    • To add another, click the right arrow ( > ) to move to the next image slot (e.g., “2”), then click the camera icon again to upload an additional photo.

    • Repeat this process for as many images as you’d like to include.

  7. If you want to add multiple specials for the same day (e.g., lunch and dinner), just click the orange "Add another special" button found in the lower-left corner of your saved special.


Editing Specials

You can easily make changes to your existing specials at any time — whether you need to update a description, adjust the timing, or swap out an image.

  1. Find the special you want to edit on the Menu & Content → Specials page, and click the pencil icon on the right.

  2. This will open the editing view, where you can edit the description and time. Make sure to save the changes when done.

  3. To edit an image, hover over the existing photo and click the pencil icon on the image box to upload a new one or choose a replacement from your SpotHopper gallery.

  4. If you want to delete a special entirely, click the trash can icon on the far right of the special.


Promoting Specials 

Once your specials are set up, you can promote them directly from the "Specials" page by enabling the desired marketing channel.

Social Media

  1. Check the Instagram and/or Facebook boxes to enable automatic social media posts featuring your special. 

  2. After enabling a social media channel, choose how often you'd like SpotHopper to generate posts:

    • Every week (e.g., every Monday, every Tuesday...)
    • Every 2 weeks
    • Once a month
    • Every other month
    ⚠️  If the box is checked but no posting frequency is selected, SpotHopper will automatically use the default setting — Once a month.
  3. Once you select a frequency, a Preview button will appear. Click it to open the generated post, where you can review the content and make additional changes before it's published, including editing the content and adjusting the scheduled date and time. 


 💡 Learn how to review, edit, and approve generated social media posts here. 

Email

  1. Check the Email box to enable recurring email campaigns featuring your special.

  2. Choose how often you'd like SpotHopper to generate email campaigns:



    ⚠️  If you enable email marketing but don't set the frequency, SpotHopper will use the default setting — Once a month.

  3. After checking the box, a Preview button will appear. Click it to review the generated email, edit the content, and adjust the scheduled send date and time before it's sent. 

 💡 Learn how to review, edit, and approve email campaigns here. 

Text

  1.  Check the Text box to create a text message promoting your special. 

  2.  A Schedule Text Message window will open, where you can customize your message, choose the send date and time, then click Save & Schedule. 



    Your scheduled text message will be available under Marketing → Texting, where you can preview it and make further changes if needed.

💡More on reviewing and editing scheduled text messages here.