Find out how to keep your guests coming back with a few clicks! Gain valuable insight from your customers with our Reservation Surveys to improve your menu, venue, service, and overall guest experience!
Contents:
- Why Do You Need Reservation Surveys?
- Who Can Activate Reservation Surveys?
- How to Set Up Reservation Surveys?
- How Will Your Customers Share Their Feedback?
- Tracking Progress and Survey Statistics
Why Do You Need Reservation Surveys?
We know that as a restaurant owner/manager, your number one goal is to provide the best possible dining experience. That's what keeps customers coming back.
By activating our "Reservation Surveys" feature, you can gather meaningful feedback from your customers to better understand their expectations and experience.
Measuring guest satisfaction through surveys will not only help you tailor your overall service accordingly, but it will also lead to increased customer retention.
The cherry on top? Your guests will have a chance to be heard and feel valued as your customers!
Who Can Activate Reservation Surveys?
Reservation Surveys are only available with the Waitlist & Table Management Reservations upgrade.
If you haven't already upgraded, go to "Waitlist & Tables App" under the "Apps," tab and click on "Upgrade." Once upgraded, confirm this with your support agent so they can help you set everything up.
How to Set Up Reservation Surveys?
Once you've successfully upgraded to "Waitlist and Table Management," go to the "Waitlist & Tables App" tab under "Apps," and then click on the "Reservation surveys & results" header.
To activate Customer Surveys, simply toggle the button next to "Activate Customer Surveys." Once activated, you can start setting up your customer surveys.
Customer surveys are automatically sent via text messages.
The first step is choosing the text message your guests will receive along with the survey link.
Depending on the preferred style and tone, you have three options to choose from, ranging from formal to casual. All you need to do is click on the box with the text you wish to send out, and then hit "Save Changes."
Once your preferred message has been selected, you can proceed to actually creating the survey.
You will notice that there are eight different categories:
Each category contains five to six questions you can choose from. You have the option to select which questions you prefer to use from each category. This depends on your needs as a restaurant and what you wish to gather feedback on.
Just remember to click on "Save Changes" after selecting/deselecting your questions of choice. And that's it!
You can always return and change which questions you include later on if you change your mind.
How Will Your Customers Share Their Feedback?
Your guests will receive the survey text message within 24 hours after their visit, respecting quiet and non-business hours.
Only the customers whose reservation has been marked "Confirmed" at the start of their requested time will receive the survey.
Here is an example of what the auto-sent text message for your customers will look like:
After clicking on the survey link, diners will have the chance to answer your selected questions by choosing their level of satisfaction, ranging from one to five stars.
At the end of the survey, customers will be prompted to leave public reviews for Facebook and Google. Encouraging more reviews in the public spotlight will help increase your online visibility.
Tracking Progress and Survey Statistics
To check how your customers are responding to your survey questions, click on the "See Survey Results" button from the "Reservation surveys & results" tab on the "Waitlist & Tables App" page.
There, you can view customer satisfaction scores for each question:
Keep in mind that you will not be able to see the survey results for individual reservations. Instead, the satisfaction score is calculated on a 5-point scale (from poor to excellent), taking into account the total number of respondents.
This measurement gives you a window into your customer opinions and expectations, which you can leverage to fine-tune your business strategies and the services you offer. In return, your guests will love coming back!