--- title: How to Create Custom Promotions description: Create custom promotions in SpotHopper to share announcements across your website, email, text, and social media, ensuring your guests never miss your latest happenings. --- [Skip to content](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#main-content) English Show submenu for translations [![sh logo icon](https://howto.spothopperapp.com/hs-fs/hubfs/sh%20logo%20icon.png?width=37&height=38&name=sh%20logo%20icon.png)](https://www.spothopperapp.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Go to spothopperapp.com](https://www.spothopperapp.com/) [Go to spothopperapp.com](https://www.spothopperapp.com/?hsLang=en) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://howto.spothopperapp.com/knowledge?hsLang=en) 2. [Promotions](https://howto.spothopperapp.com/knowledge/promotions?hsLang=en) # How to Create Custom Promotions ## Create custom promotions in SpotHopper to share announcements across your website, email, text, and social media, ensuring your guests never miss your latest happenings. ### Contents: 1. **[When to Create a Custom Promotion?](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#why_create_promotions)** 2. **[Opening the Promotion Template](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#promotion_template)** [WATCH: Creating Custom Promotions from the Calendar Page](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#quick_promotion_video) 3. **[Setting the Promotion Details](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#promotion_details)** [Website Pop Up/Header](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#website_tab) [Email Blast](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#email) [Text Blast](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#texting) [Social Media Posts](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#social) 4. **[Previewing the Custom Promotion](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#previewing)** 5. [**WATCH: How to Create Custom Promotions**](https://howto.spothopperapp.com/knowledge/creating-custom-promotions#video) --- ### WATCH: How to Create Custom Promotions --- ### When to Create a Custom Promotion? Whether it’s a special dinner, event, seasonal menu, or announcement you'd like to share, **Custom Promotions** make it easy to reach your guests on your website, by email, text, and social media. Use custom promotions to spotlight **unique or one-time happenings** — even your most loyal customers won’t know what’s new unless you tell them! Custom Promotions are best suited for short-term campaigns. Within a single custom promotion you can set: - A time-limited **website announcement** (via pop-up or header) - One **email blast** - Up to twelve **social media posts** (six for Instagram and six for Facebook) - A single **text message** If your **campaign is** **ongoing** (promoting reservations, loyalty programs) **or** **recurring** (such as holiday events), use a [**Standard Promotion**](https://howto.spothopperapp.com/knowledge/selecting-and-customizing-standard-promotions?hsLang=en) instead. Those are designed for continuous engagement and allow you to set up ongoing blasts and posts. --- ### Opening the Promotion Template Start by navigating to the **"Campaigns & Promotion"** page under **"Marketing."**  **![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-12-56-58-5280-PM.png?width=194&height=274&name=image-png-Oct-28-2025-12-56-58-5280-PM.png)** From the top right of the page, click the green **"Create Custom Promotion/Announcement"** button. ![](https://howto.spothopperapp.com/hs-fs/hubfs/annotely_image%20(36)-png.png?width=670&height=144&name=annotely_image%20(36)-png.png) You’ll be taken to a blank promotion template where you can begin building your campaign. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-01-08-59-6979-PM.png?width=670&height=399&name=image-png-Oct-28-2025-01-08-59-6979-PM.png) Alternatively, you can also open the promotion template [directly from your calendar homepage](https://howto.spothopperapp.com/knowledge/how-to-use-spothoppers-calendar-admin-page?hsLang=en#create-marketing-blasts-events-specials). **WATCH: Create a Custom Promotion from Your Calendar Page**   --- ### Setting the Promotion Details Start by adding the **Promotion Name**, which helps you easily identify and edit the promotion later on the Campaigns & Promotions page. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Nov-19-2025-03-03-28-9491-PM.png?width=670&height=88&name=image-png-Nov-19-2025-03-03-28-9491-PM.png) ⚠️ Although mainly for internal use, the promotion name also **appears on website headers**—so make sure it’s clear, concise, and customer-friendly. Once the promotion name is added, move through each marketing channel section (Website, Email, Texting, Social) to complete your setup. --- #### **🌐 Website Pop-Up or Header** ##### This is the first marketing channel where you'll immediately land upon opening the promotion template. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-01-24-45-3093-PM.png?width=514&height=103&name=image-png-Oct-28-2025-01-24-45-3093-PM.png) **Step 1: Choose the Display Dates** Start by choosing the **timeframe** when the pop-up or header will show on the website ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Nov-19-2025-03-08-46-9620-PM.png?width=292&height=79&name=image-png-Nov-19-2025-03-08-46-9620-PM.png) **Step 2: Select Display Type** Under *"Display on website homepage as,"* choose how your promotion will appear. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-01-25-34-6396-PM.png?width=256&height=118&name=image-png-Oct-28-2025-01-25-34-6396-PM.png) - **Pop-Up** – appears as a promotional window over your homepage - **Header** – appears at the very top of your homepage, above the navigation bar. - **None** – choose this if you’re not updating your website (for example, you only wish to promote via email or social media). **Step 3: Header or Pop-Up Setup** **Header**  ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Nov-04-2025-12-18-24-9656-PM.png?width=479&height=35&name=image-png-Nov-04-2025-12-18-24-9656-PM.png) The header layout is as follows: **Promotion Name | Header Content | CTA Button** *In the example above, the promotion name is "The NBA is Back!"* If you've already set your promotion name, you can go ahead and add the main header content now. **![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Nov-19-2025-02-26-39-1628-PM.png?width=598&height=115&name=image-png-Nov-19-2025-02-26-39-1628-PM.png)** **Pop Up** ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Nov-19-2025-02-54-16-4801-PM.png?width=284&height=309&name=image-png-Nov-19-2025-02-54-16-4801-PM.png) For a pop-up, the main *pop-up content* is required, but you also have *title, subtitle,* and *image* as optional fields. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-01-28-30-8720-PM.png?width=384&height=257&name=image-png-Oct-28-2025-01-28-30-8720-PM.png) *📸 Adding an image to your promotion can help boost engagement and catch visitors’ attention.* **Step 4: Set a Call to Action (CTA)** Choose where customers will be directed when they click your button. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-01-15-08-2648-PM.png?width=296&height=87&name=image-png-Oct-28-2025-01-15-08-2648-PM.png) You can link to: - A **page on your website** (e.g., *Menu*, *Events*, *Reservations*) - A **custom URL** (you can also copy/paste external links) Name your button with a short, action-oriented phrase like **"Book Now"** or **"View Events."** You can only set **one CTA button per custom promotion**. The call-to-action you set at this stage will **apply to all marketing channels.** **Step 5: Review and Continue** Check all fields and click **"Next"** in the lower right corner to move to the next marketing channel. ![](https://howto.spothopperapp.com/hs-fs/hubfs/Screenshot%202025-11-19%20160647-png.png?width=670&height=346&name=Screenshot%202025-11-19%20160647-png.png) --- #### **✉️ Email Blast** **![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-02-20-39-4098-PM.png?width=450&height=93&name=image-png-Oct-28-2025-02-20-39-4098-PM.png)** Under the **Email** tab, you can set up all the details for your email blast. More info on designing your email blast in our ["How to Create Email Blasts"](https://howto.spothopperapp.com/knowledge/how-to-create-email-blasts#designing_email) article. Once your email details are set (or if you select **"No Emails"** to skip this step), click **"Next"** to move to the following marketing channel. --- #### **💬 Text Blast** **![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-02-47-14-9439-PM.png?width=454&height=86&name=image-png-Oct-28-2025-02-47-14-9439-PM.png)** Under the **Texting** tab, you can either choose **"1 text"** from the Schedule drop-down or leave the *"No texts"* option and move to the next marketing channel. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-02-51-14-3493-PM.png?width=111&height=118&name=image-png-Oct-28-2025-02-51-14-3493-PM.png) If scheduling a text blast, you can find more details in our **["Scheduling & Sending Texts"](https://howto.spothopperapp.com/knowledge/texting-feature#designing_text_details)** guide. " When done, click **"Next."**  --- ##### 📱 Social Media (Facebook & Instagram) ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-28-2025-02-59-25-8422-PM.png?width=455&height=87&name=image-png-Oct-28-2025-02-59-25-8422-PM.png) Under the **Social** tab, you can schedule up to **6 posts per platform** — that’s 6 for Facebook and 6 for Instagram (12 total). For step-by-step instructions, refer to our ["How to Create Social Media Posts"](https://howto.spothopperapp.com/knowledge/how-to-create-social-media-posts-in-spothopper#designing_posts)guide. After setting up your details (or choosing "No Posts" if you don't want to promote on social media), click the green **"Save"** button in the lower right corner to save and schedule your campaign. --- ### Previewing the Custom Promotion After saving your custom promotion, the details will collapse so you can preview how your campaign looks across all channels. ![](https://howto.spothopperapp.com/hs-fs/hubfs/image-png-Oct-29-2025-11-05-11-2112-AM.png?width=670&height=145&name=image-png-Oct-29-2025-11-05-11-2112-AM.png) - **Preview on Website:** See your pop-up or header, even if it’s not yet active (for example, when scheduled for a future date). - **Preview on Facebook/Instagram:** Opens the scheduled social media posts so you can review and [make edits](https://howto.spothopperapp.com/knowledge/reviewing-editing-and-approving-posts-tweets-and-emails?hsLang=en#reviewing-editing) if needed. - **Preview Email Newsletter:** Opens the Email preview page (*Marketing → Emails*) to review or adjust your scheduled email blast. - **Text Message Preview:** You can find your scheduled text under ***Marketing → Texting.*** You can [review and edit the text blast](https://howto.spothopperapp.com/knowledge/texting-feature?hsLang=en#editing_approving)directly from there. You can access all saved custom promotions on the **Marketing → Campaigns & Promotion** page under the Custom Promotions section.  ![](https://howto.spothopperapp.com/hs-fs/hubfs/annotely_image%20(37)-png.png?width=670&height=226&name=annotely_image%20(37)-png.png) Find the promotion you're looking for, hover over it, and click the Edit button. ![](https://howto.spothopperapp.com/hs-fs/hubfs/annotely_image%20(38)-png.png?width=564&height=109&name=annotely_image%20(38)-png.png) This will open your saved promotion where you can further customize it if needed.   - [Promotions](https://howto.spothopperapp.com/knowledge/promotions?hsLang=en) - [Social Media](https://howto.spothopperapp.com/knowledge/social-media?hsLang=en#main-content) - [Connecting Facebook & Instagram](https://howto.spothopperapp.com/knowledge/social-media?hsLang=en#connecting-facebook-instagram) - [Social Media Posts](https://howto.spothopperapp.com/knowledge/social-media?hsLang=en#social-media-posts) - [Events](https://howto.spothopperapp.com/knowledge/events?hsLang=en) - [Emails](https://howto.spothopperapp.com/knowledge/emails?hsLang=en) - [Google & Reviews](https://howto.spothopperapp.com/knowledge/google-reviews?hsLang=en#main-content) - [Connecting Google](https://howto.spothopperapp.com/knowledge/google-reviews?hsLang=en#connecting-google) - [Google Integration](https://howto.spothopperapp.com/knowledge/google-reviews?hsLang=en#google-integration) - [Google Reviews](https://howto.spothopperapp.com/knowledge/google-reviews?hsLang=en#google-reviews) - [Reservations](https://howto.spothopperapp.com/knowledge/reservations?hsLang=en) - [Private Party Management System](https://howto.spothopperapp.com/knowledge/private-party-management-system?hsLang=en) - [Catering Management System](https://howto.spothopperapp.com/knowledge/catering-management-system?hsLang=en) - [Event Planner](https://howto.spothopperapp.com/knowledge/event-planner?hsLang=en) - [Texting](https://howto.spothopperapp.com/knowledge/texting?hsLang=en) - [Inquiries](https://howto.spothopperapp.com/knowledge/inquiries?hsLang=en#main-content) - [Managing Inquiries](https://howto.spothopperapp.com/knowledge/inquiries?hsLang=en#managing-inquiries) - [Inquiry Hours & Availability](https://howto.spothopperapp.com/knowledge/inquiries?hsLang=en#inquiry-hours-availability) - [Contact Us Form](https://howto.spothopperapp.com/knowledge/inquiries?hsLang=en#contact-us-form) - [Notifications](https://howto.spothopperapp.com/knowledge/inquiries?hsLang=en#notifications) - [Menus](https://howto.spothopperapp.com/knowledge/menus?hsLang=en) - [Specials](https://howto.spothopperapp.com/knowledge/specials?hsLang=en) - [Birthday Club/Incentives](https://howto.spothopperapp.com/knowledge/birthday-club-incentives?hsLang=en) - [QR Code Flyers](https://howto.spothopperapp.com/knowledge/qr-code-flyers?hsLang=en) - [Jobs](https://howto.spothopperapp.com/knowledge/jobs?hsLang=en) - [Online Orders](https://howto.spothopperapp.com/knowledge/online-orders?hsLang=en) - [Online Payments](https://howto.spothopperapp.com/knowledge/online-payments?hsLang=en) - [Website Content](https://howto.spothopperapp.com/knowledge/website-content?hsLang=en) - [Brand Setup](https://howto.spothopperapp.com/knowledge/brand-setup?hsLang=en) - [Table Management App](https://howto.spothopperapp.com/knowledge/table-management-app?hsLang=en) - [Table Management](https://howto.spothopperapp.com/knowledge/table-management?hsLang=en) - [Virtual Host](https://howto.spothopperapp.com/knowledge/virtual-host?hsLang=en) - [Administration](https://howto.spothopperapp.com/knowledge/administration?hsLang=en#main-content) - [Business Info](https://howto.spothopperapp.com/knowledge/administration?hsLang=en#business-info) - [User Management](https://howto.spothopperapp.com/knowledge/administration?hsLang=en#user-management) - [Billing](https://howto.spothopperapp.com/knowledge/administration?hsLang=en#billing) - [Calendar](https://howto.spothopperapp.com/knowledge/calendar?hsLang=en) - [SEO Capabilities](https://howto.spothopperapp.com/knowledge/seo-capabilities?hsLang=en) - [Mobile App](https://howto.spothopperapp.com/knowledge/mobile-app?hsLang=en) - [Analytics](https://howto.spothopperapp.com/knowledge/analytics?hsLang=en) - [Domain Access](https://howto.spothopperapp.com/knowledge/domain-access?hsLang=en) [![SpotHopperLogo](https://howto.spothopperapp.com/hs-fs/hubfs/SpotHopper%20Logo.png?width=316&height=54&name=SpotHopper%20Logo.png "SpotHopperLogo")](https://www.spothopperapp.com/?hsLang=en) spothopperapp.com Help Center Copyright © 2026, SpotHopper Inc