Contents:
What Are Special Occasion Menus?
Special Occasion Menus are dedicated menus designed specifically for Easter and Valentine's Day promotions.
Unlike your regular menu, these menus are not displayed on your website's main menu page. Instead, they are accessible only through an active promotion, helping you draw attention to your seasonal offerings without cluttering your everyday menu.
⚠️ Only Easter and Valentine's Day Special Occasion Menus are currently supported. Although you'll see additional menu options in the Special Purpose/Occasion/Event Menus section, those are not yet available and cannot be used in promotions.
How to Add Special Occasion Menus in SpotHopper?
1. Go to "Menu" under "Menu & Content" and scroll down to the "Special Purpose/Occasion/Event Menus" section.
2. Select either Easter or Valentine's Day, then click the pencil icon to open and edit the menu.
3. Choose the appropriate menu section from the drop-down menu.
4. Under "Add New Menu Item," add your menu items as you would for your regular menus.
5. After entering the item details, click "Save."
6. Once you've saved the menu item, click the camera icon to add an image from your gallery or upload a new one.
Note: Special Occasion Menus use the same menu editor as your regular menus, so you can add and manage items using the same workflow.
Promoting Special Occasion Menus
Special Occasion Menus can be accessed only through an active promotion. Customers can open the menu by clicking the menu button included in any of the following:
-
A pop-up or header on your website
-
An email blast
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A text message
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A social media post
Follow the steps below to add your Special Occasion Menu to a promotion:
- Go to Marketing > Campaigns & Promotions.
- Either:
- Edit an existing Standard Promotion for Easter or Valentine's Day under "Holidays/Seasonal Campaigns," or
- Click Create Custom Promotion/Announcement to create a new promotion.
- Complete the promotion details, including the dates, title, content, and image. If you're editing a Standard Promotion, you can also use one of the available holiday flyers as your promotion image.
- Scroll down to the Call to Action / Direct Customers Towards section. Under Website Page, select the appropriate Easter or Valentine's Day menu page.
- In the Button Name field, enter the text you'd like displayed on the button.
- Continue setting up your Email, Texting, and Social Media content if you're promoting your menu through those channels.
- Once you're finished, click the green "Save" button in the lower-right corner of the screen.
How Your Customers Access the Menu
Once your promotion is active, customers can access your Special Occasion Menu by clicking the menu button in any of the promotional channels you've configured.
For example, if you're using a website pop-up, it will look similar to this:
Clicking the menu button opens the dedicated Special Occasion Menu page:
If you're using a Website Header instead of a pop-up, the menu page will open when customers click the header button. Likewise, customers who receive your promotion by email, text message, or social media can access the same menu page by clicking the button or link included in the promotion.
There is no need to take down your Special Occasion Menu. Once the promotion ends, the pop-up/header will disappear, and your menu will no longer be visible on your website.
If you want to remove it completely so that your customers can no longer view the menu via the link they've received through email or text, make sure to uncheck these boxes:
