How to Create Social Media Posts in SpotHopper

Contents:

1. Creating Social Media Posts from Scratch
2. Creating Social Media Posts for Existing Content
   Posts about Post-Worthy Images
   Posts about Standard Promotions
   Posts about Specials
   Posts about Events
   Posts about Menu Items
3. Watch: 4 Easy Ways to Create Posts in SpotHopper 

Creating Social Media Posts from Scratch

🧭 Opening the Post Template

1. To create a social media post from scratch, navigate either to the "Instagram Posts" or "Facebook Posts" page under "Marketing."
   
   
   
2. In the top-right corner, click "New Post," then select "Create Custom Promotion."
   
   
   
3. This will open the Post template, where you can begin designing your social media post(s).
   
   
   The Social channel is active by default, while Website, Email, and Texting remain off. This means your promotion will go out only as social media post, unless you manually enable other channels.

💡Alternatively, you can open the promotion template directly from your Calendar page.

✏️ Designing Your Social Media Post(s)

With the Social Template open, you can now create and schedule your post.

1. Set the Schedule
   

   
   Choose how many posts you’d like to create and when they should go out.
   

   • Open the Schedule dropdown and select between 1 and 6 posts. 
     Each post will automatically generate for both Facebook and Instagram, allowing you to schedule up to 6 posts per platform (12 total) within a single promotion.

   • Then use the "Schedule posts from" field to choose your date range.
   
   NOTE: If you select more than one post, SpotHopper will distribute those posts randomly across the selected date range. You can adjust individual dates and times later on the Facebook or Instagram preview pages.
   
   

2. Add Images for Your Posts

   Images are required for your social posts to be created.

   • Click the image box under “Images for Posts.”

   • Upload new images from your device or select existing ones from your SpotHopper gallery.

   • If scheduling multiple posts, add one image per post slot.

3. Write Your Post Caption
   
   Under Post Caption, write a short, engaging description for your post.
   
   
   Note: All scheduled posts within this promotion will use the same caption.
   You can edit this later on the preview page or use the AI Rewrite feature to generate new caption ideas.
   
   

4. Add Hashtags (Instagram Only)

   Below the caption, you’ll see the Hashtags field. This is optional, but adding 3-5 relevant hashtags can improve reach and discoverability.
   
   

5. Set a Call-to-Action (CTA) 
   

   At the bottom of the screen, set the CTA link to direct customers to a specific web page. This can be one of your website pages (like Menu or Reservations) or a custom URL of your choice.

   

   Note: The clickable CTA link appears only on Facebook posts. Links are not supported in Instagram captions.

6. Save and Schedule Your Post

   Once you’ve completed all the fields, click Save in the bottom-right corner.

   
   Your post(s) will now appear in your Facebook Posts and Instagram Posts dashboards, ready for review and approval — or will publish automatically if AutoPilot mode is enabled.
   

Creating Social Media Posts for Existing Content

You can easily turn your existing SpotHopper content — such as specials, events, and food photos — into ready-to-post social media content.

👉 Click any of the sections below to view step-by-step guides.

• Post about Your Post-Worthy Images
  
  

• Post about a Standard Promotion
   
  
• Post about Specials
  
  
  
  
• Post about Events
  
  
  
  
• Post about Menu Items
  
  

After creating your social media posts with SpotHopper, you can go ahead and review, edit, or approve them to ensure your content goes out on-brand and on schedule.

Watch: 4 Easy Ways to Create Posts in SpotHopper